NFL SuperBowl Commercials

National Football League history of SuperBowl advertising and TV ads

Every year the SuperBowl of Advertising happens to be the advertising of the SuperBowl. The NFL football championship game is the most watched single-day sporting event and highest rated television program in America. Televised to huge audiences and glowing public awareness, sponsor placements have become the SuperBowl's main sideshow event. If you think money rolls like anything at NFL SuperBowl sportsbooks and among sports betting and wagering fanatics battling over NFL SuperBowl football sports bets, odds, futures, and betting propositions, wait until you hear the kind that rolls out from advertisers during SuperBowl season. And why not? NFL SuperBowl football has a monstrous captive audience, which in fact reached a record 144.4 million US viewers in SuperBowl 2004 alone. In one way, this is a good thing. Advertisers try harder; ad agencies juice creativity at full tilt levels. NFL SuperBowl commercials, TV ads, and advertising try constantly to raise the bar in creativity and market appeal because everyone knows everybody' watching.

Already, for SuperBowl XXXIX 2005 in Jacksonville, the Fox television network is seeking $2.4 million to $2.5 million for a 30-second spot. Fox, which last aired the couch-potato perennial in 2002, is said to have already secured commitments from the usual suspects, namely PepsiCo Inc. and Anheuser-Busch Cos. Anheuser has purchased five minutes of ad time. According to Nielsen Media Research, SuperBowl 2004, broadcast on Viacom Inc.'s CBS, reached about 89.8 million viewers. A 30-second ad during SuperBowl last year sold for about $2.3 million on average, meaning Fox expects an increase of 4.4 percent to 8.7 percent this year.

At SuperBowl 2004, viewers heard talk about erections, witnessed a flatulent horse, and saw a wide-eyed urchin utter the truncated but suggestive phrase "Holy sh-". NFL SuperBowl football, sportsbooks, and sports betting and wagering fans alike cringed and tittered as two erectile-dysfunction drugs - Levitra, marketed by GlaxoSmithKline PLC and Bayer AG, and Cialis, marketed by Eli Lilly & Co. and Icos Corp. - filled NFL season 2004's SuperBowl with oddball allusions to the malady they treat. SuperBowl 2004's top advertisers were, not surprisingly, Pepsi, Budweiser (Anheuser-Busch), and Chevrolet.

In 2004, NFL SuperBowl commercials, TV ads, and advertising went for an average $2.25 to $2.3 million per 30-second spot. A bit sadly for advertisers, Janet Jackson's so-called SuperBowl 2004 "Boobgate" eclipsed the ads of the "Erectile Dysfunction Bowl". Come Monday, NFL SuperBowl football, sportsbooks, and sports betting and wagering fans seemed more preoccupied with Janet Jackson's breast exposure than with heartwarmers like Pepsi's Hendrix and Budweiser's Donkey Clydesdale.

Sans the MTV-produced Janet Jackson halftime mayem, at SuperBowl 2003, NFL SuperBowl commercials, TV ads, and advertising averaged at $2.1 million for a 30-second ad. NFL SuperBowl football, sportsbooks, and sports betting and wagering fans sat through dull ads for big bucks punctuated by some memorable hits and duds. Reebok's Office Linebacker scored as well as the Osbournes/Osmonds Pepsi ad, which capitalized on their MTV success. Dogdge hawked up the season's bug loser.

Since 1967, there have been 37 SuperBowl games with approximately 60 ad spots each, totaling more than 2,200 SuperBowl commercials to date. Many say that much of standout SuperBowl ads in the 1970s and 1980s had been classics to which SuperBowl commercials in these last two decades arguably can not seem to compare (read: the quality of SuperBowl advertising seems to be declining). Whether or not you agree, let us take a look at some of the best moments in NFL SuperBowl advertising.

All-time Best NFL SuperBowl Commercials & Advertising

If you do the rounds online on NFL SuperBowl commercials, TV ads, and advertising, you will find that just about everybody has the same favorite SuperBowl ads. Several reputable Web sites have conducted Best SuperBowl Ads surveys among NFL SuperBowl football, sportsbooks, and sports betting and wagering fans online, and seen similar results. Superbowl-ads.com, for instance, lists Apple, Coke, McDonald's, Noxema, Pepsi, and Xerox commercials as their all-time greatest SuperBowl ads. These SuperBowl commercials would be seen again topping the list in other such online surveys, but not exactly in the same manner. Here, we compare the results at three different big-named Web sites.

CBS.com's Best SuperBowl Ads & Commercials
1 - Coke - "Mean Joe Green" (1980)
2 - Budweiser (Anheuser-Busch) - "Butt Drinker" (2003)
3 - McDonalds - "Showdown" (1993)
4 - Apple - "1984" (1984)
5 - Tabasco - "Mosquito" (1998)
6 - Pepsi - "Cindy Crawford" (1992)

ESPN.com's Best SuperBowl Ads & Commercials
1 - Apple - "1984" (1984)
2 - Budweiser (Anheuser-Busch) - "Frogs" (1995)
3 - Pepsi - "Apartment 10G" (1987)
4 - Xerox - "Monks" (1977)
5 - McDonalds - "Showdown" (1993)
6 - Pepsi - "Diner" (1995)
*According to ESPN.com: The 1979 Mean Joe Green Coke commercial, which everyone agrees is a classic, did not actually debut during the SuperBowl. If it had, it would be pushing the Macintosh ad for the top spot on our list. Since it didn't, we'll have to settle for this excuse to remember the ad and get choked up all over again.

Forbes.com's Best SuperBowl Ads & Commercials
1 - Subway - Jared iinspires others (2001)
2 - Columbia Pictures - A Few Good Men (1993)
3 - Columbia Pictures - Groundhog Day (1993)
4 - Budweiser (Anheuser-Busch) - (Fired)
5 - Pepsi - Coke driver sneaks a Pepsi (1996)
6 - Pepsi - Shaq versus boy (1994)

Also See:

• NFL Football History
• NFL SuperBowl Wins 2004
• NFL SuperBowl Winners
• NFL SuperBowl Halftime Shows
• NFL SuperBowl History main

SuperBowl XXXIX at Jacksonville, Florida on February 6, 2005 culminates another pro football season for the NFL (National Football League). Score a touchdown in SuperBowl bets via reviewed and recommended NFL SuperBowl sportsbooks offering pro football betting propositions, odds, contests, and bonuses. Bet on favorite NFL teams like the New England Patriots, Pittsburgh Steelers, Indianapolis Colts, and more. Move the odds to your favor with the best of NFL SuperBowl football history, winners, players, halftime shows, commercials, and advertising. Let the NFL SuperBowl football games begin!

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